Key Features of the Workshop

• Practical, Hands-On Learning: Work on real-time digital marketing campaigns, gaining experience with the latest tools and strategies.
• Expert Trainers: Learn from industry experts with years of experience in executing successful digital marketing campaigns.
• Small Batch Sizes: Personalized attention and interactive learning with limited seats per session.
• Live Projects: Get a chance to work on live projects and campaigns to apply what you learn immediately.
• Certification of Completion: Receive a certification that validates your skills in digital marketing and boosts your professional credibility.

Workshop Overview
The Hands-On Digital Marketing Workshop is designed to give you a solid foundation in all major aspects of digital marketing, including SEO, social media, PPC, and analytics. The workshop will cover:

1. Introduction to Digital Marketing

   • Understanding digital marketing fundamentals
   • Current trends and best practices
   • Identifying target audiences and marketing objectives

2. Search Engine Optimization (SEO)

   • How to perform keyword research
   • On-page and off-page SEO techniques
   • Hands-on practice using SEO tools like Google Search Console and SEMrush

3. Pay-Per-Click (PPC) Advertising

   • Google Ads campaign setup
   • Managing PPC budgets and analyzing ad performance
   • Practice creating live ad campaigns and understanding bidding strategies

4. Social Media Marketing (SMM)

   • Creating effective social media strategies for Facebook, Instagram, and LinkedIn
   • Running social media ad campaigns
   • Hands-on experience with social media management tools like Hootsuite

5. Content Marketing

   • Crafting engaging content for blogs, websites, and social media
   • Content distribution strategies
   • Measuring content performance using analytics tools

6. Email Marketing

   • Designing and automating email campaigns
   • List building, segmentation, and engagement strategies
   • Practical exercises with tools like Mailchimp and SendGrid

7. Analytics and Reporting

   • Introduction to Google Analytics
   • Tracking and measuring digital marketing success
   • Analyzing website traffic, conversion rates, and key performance indicators (KPIs)

8. Hands-On Project

   • During the workshop, participants will be divided into teams and tasked with creating a full-fledged digital marketing campaign for a real client or project. From keyword research to campaign launch and analysis, you’ll experience every step of the process.